Nederlandse Databank Gezelschapsdieren

From 50 to 5,000 Reviews, Building Authority, Trust and SEO Momentum

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NDG operates in a highly trust-sensitive market: pet chip registration and recovery. Visibility and credibility are everything. When we started working together, NDG had a solid foundation but limited social proof and untapped SEO potential.

The opportunity wasn’t traffic alone.
It was authority.

At the start of our collaboration, NDG had roughly 50 Google reviews. For a nationwide platform, that created two risks:

1. Limited trust at first glance
2. High vulnerability to negative reviews

Instead of running separate reputation campaigns, we embedded review acquisition directly into the onboarding flow.

Every new registrant was subtly encouraged to leave a Google review at the right moment, when satisfaction is highest. The result:

• Growth from ~50 to over 5,000 Google reviews
• An average rating of 4.9 stars
• A structurally reduced impact of occasional negative feedback
• Stronger click-through rates in branded and non-branded search

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By integrating review generation into the customer journey, we didn’t just increase numbers we built a compounding trust asset.

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Modernizing Without Losing Identity

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NDG had built strong brand recognition over the years. The visual identity was familiar to its audience and carried trust, something you don’t simply replace. Rather than starting from scratch, we focused on modernization with respect. The goal was to improve usability, clarity, and technical performance while preserving the brand’s recognizable character.

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We refined the structure, simplified navigation, improved mobile experience, and strengthened conversion paths without disrupting what users already trusted. The result was not a new identity, but a sharper, more future-proof version of the existing one.

Client Testimonial

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"The transformation was nothing short of amazing. Our new website beautifully reflects our brand and has significantly streamlined the registration process"

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